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Nail products made by nail people for nail people.

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  • Vegan

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By nail people FOR nail people

By nail people FOR nail people

Finally! A nail brand by nail people FOR nail people. Bridging the gap between product creation and the nail community to create products YOU want.

Long Story Short…

I’m Katie Masters — a nail artist and entrepreneur on a mission to bridge the gap between nail fanatics and product creation. Nail Thoughts is a nail brand made for nail people, by nail people.

Our Best Selling Gel Colors

High quality, professional gel products made by nail techs for nail techs.
  • No, Yeah NT-29
    No, Yeah NT-29
    No, Yeah NT-29

    No, Yeah NT-29

    Regular price $16.98
  • Extra Sprinkles NT-108
    Extra Sprinkles NT-108
    Extra Sprinkles NT-108

    Extra Sprinkles NT-108

    Regular price $16.98
  • NTM-23 Capricorn
    NTM-23 Capricorn
    NTM-23 Capricorn

    NTM-23 Capricorn

    Regular price $17.50
  • Chrome It! Clear Non-Wipe Top Gel
    Chrome It! Clear Non-Wipe Top Gel
    Chrome It! Clear Non-Wipe Top Gel

    Chrome It! Clear Non-Wipe Top Gel

    Regular price $16.98
  • Diamond Flash NTF-04
    Diamond Flash NTF-04
    Diamond Flash NTF-04

    Diamond Flash NTF-04

    Regular price $16.50
  • Lolly NT-64
    Lolly NT-64
    Lolly NT-64

    Lolly NT-64

    Regular price $16.98
  • Green Thing NT-61
    Green Thing NT-61
    Green Thing NT-61

    Green Thing NT-61

    Regular price $16.98
  • By the way NT-55
    By the way NT-55
    By the way NT-55

    By the way NT-55

    Regular price $16.98
  • Work From Home NT-41
    Work From Home NT-41
    Work From Home NT-41

    Work From Home NT-41

    Regular price $16.98
  • Intergalactic NT-36
    Intergalactic NT-36
    Intergalactic NT-36

    Intergalactic NT-36

    Regular price $16.98
Nail products made by nail people for nail people
Subscribe & Save on Press Ons
  • ★★★★★
    I cannot stress enough how good this base gel is. I use it as a sub for put it in neutral by opi as a color but I love the creaminess of it as a base gel. Just lays so perfect
  • ★★★★★
    Love these press on nails! They were so easy to put on and I am the worst at nails. So nice and quick to have some fun nails for a weekend occasion. I have gotten alot of compliments.
  • ★★★★★
    I'm in love with the berry base gel! Literally perfect shade. It's always my go to whether I add another gel over top or leave it and add two coats. Perfection
  • ★★★★★
    I have never gotten more compliments on my nails than I have just in the last week of having these tortoise shell nails! I've been so in love with them, thank you so much for always sharing your magic!
  • ★★★★★
    I ambushed my nail tech with the tortosie kit today, and Katie I COULD CRY. Thank you for bringing the tools into this world to create beauty like this. I can't evennnnn.

Free Press-On "Survival" Guide

Want your press-ons to last 2–3 weeks instead of a few days?

Get our free nail technician's guide with:

  • Prep mistakes that cause lifting
  • How to make glue last longer
  • Application secrets most people miss
  • Removal tips to protect natural nails

Your Nail Obsessions, Now in Bundles

Grab a bundle and enjoy instant savings without skimping on style.
  • Tortoise Shell Color Gel Design Kit
    Tortoise Shell Color Gel Design Kit
    Tortoise Shell Color Gel Design Kit

    Tortoise Shell Color Gel Design Kit

    Regular price $70.00
  • Nail Thoughts Summer Extravaganza Bundle
    Nail Thoughts Summer Extravaganza Bundle
    Nail Thoughts Summer Extravaganza Bundle

    Nail Thoughts Summer Extravaganza Bundle

    Regular price $431.00 Sale price $316.80
    On Sale
  • Complete Brush Set
    Complete Brush Set
    Complete Brush Set

    Complete Brush Set

    Regular price $88.50 Sale price $82.00
    On Sale
  • Nail Thoughts 6 Base Coat Bundle
    Nail Thoughts 6 Base Coat Bundle
    Nail Thoughts 6 Base Coat Bundle

    Nail Thoughts 6 Base Coat Bundle

    Regular price $99.00

Nail Thoughts IRL

Tap a photo to see what NT products were used!

Perks, Pretty Nails & Pro Tips

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Everything Nails, No Gatekeeping

Watch, Learn & Nail It

Come hang out with me on YouTube, where I share tutorials, tips, and behind-the-scenes of real nail life. Whether you’re looking to level up your skills or just vibe with some nail inspo, it’s all waiting for you.